Are Messaging Apps and Emoji-Driven M&E Game-Changing Innovation?

Ten years ago, very few people mentioned cell phones and M&E in the same sentence. Phones were for phone calls, or for texting friends; monitoring surveys were done on paper. End of story. Whenever we at Souktel pitched the concept of cell phone-based M&E, the response–to put it mildly–was lukewarm. Collecting data through a handset was dismissed as unwieldy, unsafe, or just weird.

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Are Messaging Apps and Emoji-Driven M&E Game-Changing Innovation?