Harnessing the power of emotional drivers to promote behaviour change –…

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Lancet Global Health
The Lancet Global Health is The Lancet's first gold open-access title and focuses on original research, commentary, correspondence and blogs on topics including maternal and child health, infectious and noncommunicable diseases, mental health, and more. The Editor is Zoë Mullan.

I thank Peter Winch and Elizabeth Thomas for their thoughtful letter1 concerning our trial2 in The Lancet Global Health and for highlighting the profound challenges associated with changing multiple behaviours in public health interventions. To improve the effectiveness of public health strategies, we need more innovative behaviour change interventions that undergo rigorous evaluation3,4 and more debate about what works, what doesn’t, and why. It is thus vital that reports of trial outcomes be accompanied by detailed exploration of the reasons for the outcomes in the study context.

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[Correspondence] Harnessing the power of emotional drivers to promote behaviour change –…