Arming journalists to join the battle against diarrheal diseases

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Arming journalists to join the battle against diarrheal diseases hrandall Wed, 05/03/2017 – 13:41 May 03, 2017 Sushmita Malaviya Senior Communications Officer for the Center for Vaccine Innovation and Access (CVIA) at PATH Back in 2000, when the Indian newspaper the Hindustan Times launched its Bhopal edition and I joined the team, I quickly learned about the importance of ‘local’ editions and the challenge of hunting out stories that would resonate with readers in the city and its adjoining districts. The Hindustan Times was launching this edition in an area that already established Hindi editions of other newspapers.      When I recently attended the ROTA Council’s session on rotavirus and the role of the media, in a room with journalists from Bangladesh, Nepal, Vietnam, Mongolia, Philippines and Myanmar, it seemed to me that I walked back in time to my past life as a journalist. This group of journalists who attended this satellite session during the 6th Asian Vaccine Conference in Singapore had access to the world’s leading voices on diarrheal diseases. The global resources were available, the experts were present to answer questions, yet there seemed to be two challenges: how do journalists nail a story to their region, and how do they keep diarrhea upfront as news?

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Arming journalists to join the battle against diarrheal diseases