The secret, hidden pricetag on your cola bottle

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PLoS Translational Global Health
Translational Global Health facilitates the translation of findings from basic science to practical applications in Global Health practice and, thus, meaningful health outcomes for diverse populations and societies. Translational Global Health is an independent blog on the PLOS BLOGS Network, focusing on the field, concepts and challenges of Global Health. Dr Alessandro Demaio and his team of regular guest bloggers bring honest, pragmatic discussion – with a special interest in Non-Communicable Disease and Global Health 2.0. PLoS Translational GH Blog content is shared via GHhub with permission.

0000-0002-1767-4576The line at the convenience store is three people deep. Standing in front of me is a 40-something man with a bottle of cola and a newspaper. In front of him, a mother paying her utility bill accompanied by her young daughter. The mum and child leave, and the man moves forward to pay. “Two dollars?” I overhear him exclaim with surprise… “I remember when a bottle of cola was one!” As he pays and heads for the door, I too grab a newspaper and cannot help but notice the story on the front cover: the mounting crisis of costs from an obesity epidemic gripping not just the nation, but the planet – the economic and health systems already struggling to keep pace.

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The secret, hidden pricetag on your cola bottle