Arogya World’s work to change the course of non-communicable diseases embraces sound science and effective strategies to realize behavior change. We are pleased to present this post by by Ann Jimerson, Senior Specialist in Behavior Change at Alive & Thrive, FHI 360. You can follow Alive & Thrive on Twitter @aliveandthrive and on Facebook. This piece is the inaugural post from their LESS GUESS series – you can sign up for it here. As the U.S.